February 2012
1 post
January 2012
2 posts
December 2011
3 posts
“Art is the highest form of hope”
– Gerhard Richter
November 2011
2 posts
October 2011
7 posts
“I have no special talents. I am only passionately curious.”
– Albert Einstein – March 11, 1952.
“The only way to be truly satisfied is to do what you believe is great work. And...”
– Steve Jobs 1955-2011
September 2011
1 post
For those of you who read Admap, I’ve got an essay in the August / September issue about Brand Culture. Would love to hear any of your feedback or further ideas!
July 2011
2 posts
June 2011
4 posts
May 2011
1 post
April 2011
6 posts
“In die Beschränkung zeigt sich den Meister - Within limitations, the master is...”
– German saying
March 2011
8 posts
February 2011
13 posts
“I have so much to accomplish today that I must meditate for two hours instead of...”
– Mahatma Ghandi
“Not everything that can be counted counts, and not everything that counts can be...”
– Albert Einstein
WatchGoa / Dale’s Birthday (by Mark Sun)
"Music Box" - Mark Sun vs Dan Cat
Mark Sun vs Catz - MUSIC BOX by marksun
The 4Cs of Brand Engagement
with Zaid Al’Zaidy
Classical marketing has always been fond of useful mnemonics. Acronymic devices from our AIDAs to our SWOTs to our PESTs have given us a way of structuring strategic considerations, variables and ideas. Of course, probably the most famous and ubiquitous of all is the 4Ps of marketing.
At Saint, we wanted something just as simple that applied to engaging an audience in the...
Playground
For one reason or another, over the weekend I was taken back to my time growing up in Sydney, and in particular that perennial summertime of childhood.
I have no idea why I was remembering all of this, my mind makes full use of its opportunities to meander on Sundays over the papers and a bacon sandwich, but nonetheless I was recalling all the various games we used to play in the playground at...